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Blog entry by Adelaide Studer

collectID transforms into ZATAP

collectID transforms into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its evolution into ZATAP that was first announced in September as a brand new app and brand for consumers. This shift in strategy to fully change to ZATAP in both business and end-consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure for users with seamless integration between the digital and physical worlds.

David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. Today, we aim to build a brand which brings joy to users and matches our unique approach to creating "phygital" products. This has been made possible because of our dedicated team and our partners and we're looking forward to seeing the positive impact ZATAP has on both the business and the end-users."

Businesses one tap away from Your Customers

While the company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP at the end of September, these operations are now set to change to operate as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, https://wathpussy.com/user/roadcornet0/ forging more powerful bonds with customers.

The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

Content Management System: Dynamically Add Content, Run Campaigns

Data & Insights: CRM to Track Product Interactions and User Engagement

Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production and Marketing Execution

ZATAP is poised to set the benchmark for phygital industry and is paving the way for a future in which the products don't just validate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers: One Tap Away from the ZATAP Experience

ZATAP gives consumers an innovative experience. The application enables them to not just authenticate their products but also get absorbed in the distinct stories and experiences each product has to offer.

Features of Owning a ZATAP Product:

Digital Meets Physical ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience, where users have access to unique content and offers, as well as rewards and utilize their services in the virtual dimension (i.e. gaming on video).

Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. This system, powered by a combination of secure NFC tags, and Blockchain ensures the highest level of security on the market, allowing users to verify whether they're buying genuine products with complete confidence.

Tickets: These products can be used to get tickets to events or special events, using the potential of a product for exclusive access.

About ZATAP

ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their aim is to create a positive experience for people by bringing physical products into the digital world and delivering a truly immersive physical experience for fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.

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